Every ingredient in F. by Fatimah Asad is selected for a specific purpose. We never use filler or harmful chemicals.
Retinol (Vitamin A)
Brightens, Deep moisture replenishment, plumps and hydrates for 8+ hours
Shea Butter
Evens skin tone, minimises pores, reduces redness
Niacinamide
Brightens skin tone, reduces dark spots, strengthens barrier overnight
Seals in moisture overnight, softens dry and flaky patches
Aloe Vera Leaf Juice
Soothes, hydrates, calms sensitive skin
Glycerin
Humectant — draws moisture into the skin
Panthenol (B5)
Strengthens skin barrier, promotes healing
Full INCI Ingredients List: Aqua, Retinol, Sodium Hyaluronate, Niacinamide, Butyrospermum Parkii (Shea) Butter, Glycerin, Aloe Barbadensis Leaf Juice, Ceramide NP, Squalane, Citrus Aurantium Dulcis Peel Extract, Panthenol, Allantoin, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin.
01
Wet your face
Splash your face with lukewarm water. Avoid very hot water as it can strip the skin's natural oils.
02
Apply a pea-sized amount
Squeeze a small amount (about the size of a chickpea) onto your fingertips. Less is more — this formula is concentrated.
03
Massage in circular motions
Gently lather across face and neck in small circular motions for 30–60 seconds. This activates the rice extract and maximises ingredient contact time.
04
Rinse thoroughly
Rinse completely with lukewarm water. Pat dry with a clean towel — do not rub.
05
Follow with your routine
Morning: follow with toner, serum, and our Brightening Sunscreen SPF 50+. Evening: follow with toner and our Radiance Night Cream for maximum results.
Pro tip: For the fastest visible results, pair this face wash with our Radiance Night Cream every evening. Pair with our Vitamin C or Rice Face Wash in the evening for a complete overnight renewal routine. Most customers notice a clear difference in skin tone within 10 days.