Bestseller
F.
Whitening Face Wash
Front
Back
Texture
Aesthetic
F. Signature Rituals — Face Wash
Whitening
Face Wash
Brightening · Even Tone Formula · 120ml
Rs. 1,099
✦ Soft Launch Price
Introductory price — 120ml / 4.06 oz
✦ Paraben-Free
✦ Vegan
✦ Cruelty-Free
✦ Made in Pakistan
✦ Have a promo code?
Both buttons open WhatsApp — order directly or ask about bundle savings
Free delivery in Lahore. Nationwide shipping free on orders above Rs. 3,000.
Cash on Delivery · EasyPaisa · JazzCash · Bank Transfer available.
Cash on Delivery · EasyPaisa · JazzCash · Bank Transfer available.
A masterpiece of softening science and East Asian botanical wisdom. Our Whitening Face Wash combines Alpha Arbutin and Kojic Acid to fade dark spots and hyperpigmentation — while Niacinamide and Aloe Vera even skin tone and keep your skin barrier nourished and calm.
Formulated specifically for Pakistani skin tones and the South Asian climate. Paraben-free, vegan, and cruelty-free.
Key Benefits
Brightens & Glows
Alpha Arbutin inhibits melanin production at the source, fading dark spots for a visibly even complexion.
Fades Dark Spots
Alpha Arbutin and Kojic Acid work together to fade hyperpigmentation and reveal brighter post-acne marks and hyperpigmentation.
Deep Cleanses Gently
Removes impurities, excess oil, and pollution without stripping the skin's natural moisture.
Suitable for All Skin Types
Balanced formula safe for normal, oily, dry, and combination skin.
Every ingredient in F. by Fatimah Asad is selected for a specific purpose. We never use filler or harmful chemicals.
Alpha Arbutin
Brightens, Natural brightening agent, evens skin tone, reduces discolouration
Kojic Acid
Evens skin tone, minimises pores, reduces redness
Niacinamide
Reduces pore size, controls sebum, brightens and evens skin tone, anti-inflammatory
Aloe Vera Leaf Juice
Soothes, hydrates, calms sensitive skin
Glycerin
Humectant — draws moisture into the skin
Panthenol (B5)
Strengthens skin barrier, promotes healing
Full INCI Ingredients List: Aqua, Alpha-Arbutin, Kojic Acid, Niacinamide, Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis Peel Extract, Panthenol, Allantoin, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin.
01
Wet your face
Splash your face with lukewarm water. Avoid very hot water as it can strip the skin's natural oils.
02
Apply a pea-sized amount
Squeeze a small amount (about the size of a chickpea) onto your fingertips. Less is more — this formula is concentrated.
03
Massage in circular motions
Gently lather across face and neck in small circular motions for 30–60 seconds. This activates the rice extract and maximises ingredient contact time.
04
Rinse thoroughly
Rinse completely with lukewarm water. Pat dry with a clean towel — do not rub.
05
Follow with your routine
Morning: follow with toner, serum, and our Brightening Sunscreen SPF 50+. Evening: follow with toner and our Radiance Night Cream for maximum results.
Pro tip: For the fastest visible results, pair this face wash with our Radiance Night Cream every evening. The Whitening Face Wash fades spots by day, the Night Cream accelerates skin renewal while you sleep. Most customers notice a clear difference in skin tone within 10 days.
Customer Reviews
What they are saying
★★★★★
"My skin tone has visibly evened out within two weeks. My skin feels so soft and hydrated after using this. This is now a permanent part of my routine."
★★★★★
"I was skeptical at first but the glow is real. My skin actually looks bright even before I apply anything else. The packaging is gorgeous too."
★★★★★
"Never going back to my old face wash. My face feels so clean without that dry tight feeling. Ordered a second bottle before finishing the first."
Questions Answered
Frequently Asked Questions
Everything you need to know about the Whitening Face Wash before you order.
Yes, our Whitening Face Wash is formulated for all skin types. Alpha Arbutin and Kojic Acid are among the gentlest brightening actives available — no harsh bleaching agents. We recommend doing a 24-hour patch test on your forearm before first use.
With twice-daily use (morning and evening), one 120ml bottle typically lasts 6 to 8 weeks. We recommend using a pea-sized amount per wash — a little goes a long way.
Yes, you can use it both morning and evening. We strongly recommend following your morning routine with our Brightening Sunscreen SPF 50+. Brightening actives like Alpha Arbutin and Kojic Acid make skin more sensitive to UV rays — sunscreen is essential to protect your results. Apply as the final step of your morning routine with our Brightening Sunscreen SPF 50+.
Most customers notice brighter, cleaner skin within the first 1–2 weeks of consistent daily use. For deeply hydrated, smoother skin, 2–4 weeks of regular use is recommended. Results vary by skin type.
Yes. We offer Cash on Delivery (COD) nationwide across Pakistan. You can also pay via EasyPaisa, JazzCash, or Bank Transfer. Order on WhatsApp and our team confirms within 1 hour.
F. by Fatimah Asad uses pharmaceutical-grade Alpha Arbutin combined with Kojic Acid and Niacinamide — a combination that both brightens and nourishes. Our formula is Paraben-free, vegan, and cruelty-free, made with ingredients specifically tested for Pakistani skin tones and climate.
More questions? Read our complete FAQs or ask us on WhatsApp.