F. by Fatimah Asad is a skincare brand based in Lahore, Pakistan. We operate through our website at fbyfatimahasad.blogspot.com and process orders via WhatsApp.

For any privacy-related questions, contact us at: 0301-8004155 (WhatsApp) or via our social media channels.

When you place an order or contact us, we may collect the following information:

• Your name — to address your order and communications
• WhatsApp number — to confirm your order and send updates
• Delivery address — to dispatch your order to the correct location
• Order details — the products you purchased and amounts paid
• Review content — if you choose to share a review publicly

We do not collect payment card details. All payments are handled via Cash on Delivery, EasyPaisa, JazzCash or Bank Transfer directly.

We use your information only for the following purposes:

• To confirm and process your order
• To dispatch your parcel and share your tracking number
• To respond to your queries and provide customer support
• To send you order updates via WhatsApp
• To improve our products and services based on feedback

All order communication takes place via WhatsApp. By messaging us to place an order, you consent to receiving order confirmations, tracking updates and support messages from us on that number.

We will not send you unsolicited promotional messages. If you wish to stop receiving messages from us, simply tell us on WhatsApp and we will remove your number from our records immediately.

Your order information is stored securely on our internal systems and on WhatsApp. We do not store your data on any third-party marketing platforms.

We retain your order information for up to 12 months for the purpose of handling any returns, exchanges or queries. After this period, your personal data is deleted from our records.

Our website is hosted on Blogger (Google). Blogger may collect anonymous usage data such as pages visited and time spent on site. This data is aggregated and does not identify individual users.

We use Google Analytics to understand how visitors use our website. This data is anonymous and used only to improve the site experience. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

If you are based in the United Kingdom, you have the following rights under the UK GDPR:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate information
• Right to erasure — ask us to delete your personal data
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a portable format
• Right to object — object to how we process your data

To exercise any of these rights, contact us via WhatsApp at 0301-8004155. We will respond within 30 days.

Under Pakistani data protection principles, you have the right to know what data we hold about you and request its deletion at any time. Contact us via WhatsApp and we will action your request within 7 days.

Our website contains links to WhatsApp, Instagram, TikTok, Facebook and X. These platforms have their own privacy policies and we are not responsible for their data practices. We encourage you to read their policies before sharing personal information on those platforms.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website or WhatsApp ordering after changes are posted constitutes your acceptance of the updated policy.